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THIS CONSULTING SERVICES AGREEMENT (“Agreement”) is made and entered into on this day, by and between | (“Client”) and JELY Marketing, LLC., a Florida Limited Liability Company (“The Consultant”) collectively the (“Parties”).

For valuable consideration, Client and Consultant agree:

1. Term. This Agreement is effective as of this day. The terms and conditions of this Agreement shall be in effect for (12) twelve months.

2. Services. The consultant will, in accordance with the terms of this Agreement, perform the services described in Exhibit A in a workmanlike manner consistent with the standard of care and professionalism customary to its peers. (“Services”).

3. Fees & Payments. The client agrees to promptly pay Consultant for the services in the amount described in the provided invoice, in accordance with the provisions of the Fee Schedule. In the event payment is not made within 10 Days of payment due date, Consultant shall charge, and be entitled to, a late fee of 10% to cover the manpower, interest, and other costs that Consultant pays for carrying overdue invoices from Client. In the event payment is not made within 15 Days of payment due date, the Consultant shall stop all work and reschedule the project timeline, and a $250 reinstatement fee will be incurred to restart work. This fee and all past due balances are due before the Client’s project will progress. All fees will continue to be due and will be charged to the Client even if the work has stopped due to lack of payment. Should the Client choose to leave a credit card on file, all fees will be charged to that card on the day they are due. Client agrees to maintain an adequate credit limit with the card issuer to ensure payments can be processed on time and/or immediately replace card on file with new card and/or authorization form when advised of a declined charge. The Client also agrees to pay applicable percentage/rate (The SEM Management Fee) to Consultant of Client’s monthly managed paid marketing ad spend for the applicable managed third-party ads platform(s) as defined in Exhibit A. which will be due within seven (7) days from receipt of invoice. For a description of Fees, Services, and Initial Budgets, See Exhibit A. Upon execution of this Agreement, should Client choose to submit payment through Consultant's applicable payment portal "Square, Stripe, Paypal, etc." client acknowledges that their credit card shall be automatically kept on file with said merchant, and all fees associated with this Agreement will be charged to that card, via "Auto Bill Pay" on a monthly (or quarterly) basis, on the day they are due, and no invoice will be sent. The client may request a digital receipt for any transaction at any time, and it will be provided promptly. Client acknowledges that all fees are non-refundable, that there are no prorations or fee adjustments and Client agrees not to dispute, chargeback, or otherwise encumber any payments in any way, for any reason. If Client declines to submit payment through Consultant's payment portal, thus declining enrollment into Auto Bill Pay, Client shall request a separate invoice, which Consultant shall provide to Client within one (1) business day of said request and subsequently ten days prior to each payment due date, as per the terms referenced herein, unless or until Client provides a credit card to be kept on file or chooses to pay any invoice electronically with a credit card, after which Client will be considered to have enrolled in Auto Bill Pay. Once enrolled in Auto Bill Pay, Client must give Notice, per the terms herein, if Client wishes to be removed from Auto Bill Pay. Notice must be given at least 15 days before Client’s next payment due date to allow for processing and invoice creation.

4. Budgets. If applicable, monthly spend can be increased or decreased, without limitation, at any time during the duration of this Agreement (for the purposes of budget changes, an e-mail will be considered acceptable Notice). The Consultant will advise the Client on the timeframe for the “Go Live” date of campaign, which will depend on the complexity of the campaign and Client’s participation. Only applicable when SEM campaigns are a selected service (i.e. Google Ads, Bing Ads, Meta Ads, LinkedIn Ads, TikTok Ads etc.).

5. SEM Management Fees. If applicable, SEM Management fees will be determined by the applicable percentage of mutually agreed upon monthly Budget according to the Management Fees schedule in Exhibit A. Management fees will be billed/charged during the first week of each month for the previous calendar month upon access to the ads platform. Management fees referenced herein are applicable “per ads platform” and will be billed/charged as separate line items for each ads' platform being managed under this Agreement.

6. Expenses. The Client shall reimburse the Consultant for all reimbursable and jointly approved itemized expenses with third-party vendors. The Consultant agrees to promptly provide appropriate documentation (if applicable) for all approved third-party expenses before reimbursement is due.

7. Out of Scope Work. The client agrees that ALL services to be performed under this Agreement are specified herein. Any and All work requests for services not specifically covered by this Agreement will be subject to additional charges at the prevailing “agency hourly rate.” All hours to be billed in one-hour increments. The consultant will provide an estimate of hours and seek and obtain approval of the estimate before work is performed. The total amount of the estimate will be due before work commences. The final invoice will be billed for total time and material expended and will be revised for any additional amounts at completion of project, which difference will be due on receipt.

8. Agency Hourly Rate. Consultant’s current “Agency Hourly Rate” is $125.00 per hour. All hours to be billed in one-hour increments. This rate is subject to change.

9. Client Participation. The client agrees to assist in the initiatives by promptly answering and/or returning all emails and telephone calls. The client agrees to give to Consultant and maintain, throughout the course of this Contract, Admin access to Client’s Website, Hosting, Applicable Ads account/s, Analytics account/s, etc. Client agrees not to remove Consultant’s Admin access to Ads platforms, Analytics, or any other online profiles until Agreement is properly Terminated. Client agrees to provide all data requested by Consultant i.e. final Ad spend, in a timely manner. Through the regular course of work for Client, Consultant will be developing and posting content, either original or referenced from applicable third parties to the Client’s website or landing pages, Ads, Ad extensions, etc... The client agrees to allow the Consultant to determine what content will be beneficial to the campaign and to post said content as applicable. Client agrees that JELY Marketing will have full control over design, development, implementation, campaign(s) strategy & setup, and execution of Client's entire marketing strategy as a whole. Client also understands and agrees that lead scoring is critical to the success of any lead generation marketing campaign and agrees to annotate in detail any leads that are submitted (Calls, Form Fills, Chats, etc.) and provide this information on a monthly basis to the Consultant to be utilized as a dataset to ensure optimal success of the Clients campaigns.

10. Method of Communication. Client agrees that only written communications sent by email to Consultant will be considered “communication given.” During the course of this Agreement, Client and Consultant may collaborate over phone calls, texts, Skype, screen share, etc… However, to centralize communication and ensure delivery, Client agrees to summarize any requests, change orders, edits, approvals, disapprovals, etc., in email form, and Client agrees to copy [email protected] on all email communications. Communication by e-mail does not negate Notice requirements as contained herein.

11. Acceptance of Work. Client agrees that all work items, tangible and online, will be deemed accepted, whether edits/changes are needed or not, within 5 days of receipt by Client, unless explicitly rejected in writing as per the Notice clause of this Agreement.

12. No Guarantee Outcome. The Consultant makes no guarantee of outcomes as a result of the services provided under this Agreement or future sales of any products and/or services.

13. Intellectual Property. The Consultant agrees that once paid for completely according to the Fee Schedule contained herein, the accounts, content, campaigns, digital assets, etc., built by the Consultant, in its entirety, will be the intellectual property of Client. The Consultant also agrees to abide by all 3rd party guidelines set forth by applicable search engines.

14. Independent Contractor. It is the intention of the parties to this Agreement that the Services rendered hereunder shall be so rendered by the Consultant as an independent contractor and not as an employee, agent, or partner of the Client. Nothing in this the Agreement shall be interpreted or construed as creating or establishing the relationship of employer and employee between the Client and the Consultant or any employee or agent of the Consultant. Both parties acknowledge that the Consultant is not an employee for state or federal tax purposes. The Consultant shall retain the right to perform services for others, outside of exclusive territory and category, during the entire term hereof.

15. Google Merchant Center. If Client does not have an existing Google Merchant Center account already created and verified, then this will add a minimum of 5 to 7 business days to your expected launch date for any eCommerce related campaigns, as it takes approximately 5 to 7 business days for Google's policy team to approve and verify a new Google Merchant Center account. Additionally, if your Websites CMS (WordPress, Shopify, etc.) does not support Google Merchant Center (platform Google utilizes for product feeds for shopping ads) direct connection, meaning that there is not a configuration available to connect or link your website CMS to Google Merchant Center in any way, the Consultant will have to build a manual product feed. In this instance, the Consultant will manually create a product feed for up to 24 SKUs (MAXIMUM). All additional SKUs, after the initial 24, will be created at our standard agency hourly rate upon approval from Client. Only applicable when SEM campaigns are a selected service (i.e. Google Ads, Bing Ads, Meta Ads, LinkedIn Ads, TikTok Ads etc.).

16. Display Ads. The design of custom display ads are considered Out of Scope Work and if requested, will be subject to additional charges at the prevailing “agency hourly rate.” Only applicable when SEM campaigns are a selected service (i.e. Google Ads, Bing Ads, Meta Ads, LinkedIn Ads, TikTok Ads etc.).

17. GMB. Google My Business will be synced, if applicable, to Google Ads included in this Agreement, but any other steps or processes necessary, i.e. “Set-up” of a GMB profile, claiming a profile, building out content on profile, adding pictures, etc. will be subject to additional charges, at the prevailing “agency hourly rate” unless Search Engine Optimization services are included in Exhibit A. Only applicable when SEM campaigns are a selected service (i.e. Google Ads, Bing Ads, Meta Ads, LinkedIn Ads, TikTok Ads etc.).

18. Conversion Rate Optimization (CRO). If conversion rate optimization hours are included as part of the setup herein, they will be subject to the following terms-

    1. CRO includes a full analysis by JELY Marketing's Lead Designer and Lead Developer. They will provide a breakdown of recommendations, why they are critical to your website, and hour estimates should the client wish to engage consultant to complete the items outlined in the breakdown.

    2. The CRO Analysis may be completed before advertising begins or after (1) one month of advertising has been active. The CRO Analysis must be requested by the client.

    3. Any additional hours beyond the allotted hours within Exhibit A will be subject to additional charges at the prevailing “agency hourly rate.”

19. Landing Pages. If landing pages are included as part of the set-up herein, they will be subject to the following terms-
    1. Client will be entitled to (1) one initial draft and (2) two subsequent revisions. Any revisions beyond the third iteration will be subject to additional charges at the prevailing “agency hourly rate.”
    2. All Notices of desired landing page revisions must be requested and detailed in writing (for the purposes of landing page revisions, an e-mail will be considered acceptable Notice).
    3. All Notices of desired landing page revisions must be requested and detailed in writing (for the purposes of landing page revisions, an e-mail will be considered acceptable Notice).
    4. All landing pages, once approved in writing, will be considered complete, and any changes requested after completion will be subject to additional charges at the prevailing “agency hourly rate.”
    5. Content for landing pages must be provided by Client. Consultant may develop content, if requested, and said development will be charged at the prevailing “agency hourly rate.
20. Webmaster - IT - Hosting. Client agrees to engage and maintain on-demand, subscription, or retainer-based relationship/s with reputable Webmaster, IT, and Hosting companies for the website/domain referenced in this Agreement. The Client agrees that the Consultant is not responsible for Hosting/Server, Website, Email Client, Database, Virus, Malware, etc... error Diagnosis, Maintenance, or Repairs. Engagement of a JELY Marketing web maintenance package will be offered and must be executed at the time of onboarding if JELY Marketing is to be the Webmaster of record.
21. Laws, Rules, and Regulations. The Consultant shall perform the Services in accordance with all applicable local, state, and federal laws and regulations.
22. Execution and Integration. The representatives of Client and Consultant warrant that they have the authority to sign on behalf of and bind their principal/s and have caused this Agreement to be duly executed the day and year first above written. Any and all communication and/or involvement/participation, acknowledging, whether explicitly or implicitly, any part of the services referenced herein and/or the terms of the Agreement, involving the principals of the Client, will for the purposes of this Agreement, by common law and legal precedent, be considered a ratification of the Client’s agent’s authority to bind the principal/s. This Agreement sets forth and constitutes the entire Agreement and understanding of the parties with respect to the subject matter hereof. This Agreement supersedes any and all prior Agreements, negotiations, correspondence, undertakings, promises, covenants, arrangements, communications, representations, and warranties, whether oral or written, of any party to this Agreement. The parties acknowledge that each has had an opportunity to retain an attorney to review the terms and conditions of this Agreement. No provision hereof shall be interpreted against the interests of one party solely because such provision was drafted by such party or by the attorney for such party.
23. Confidentiality. The consultant agrees to maintain the confidentiality of files or other information it is provided or develops during the course of its work for the Client. It is understood, however, that disclosure of certain information provided by Client may be necessary or appropriate in the course of Consultant’s representation of Client. Such disclosures shall be made upon consultation with the Client or Client’s designated representative and with written consent from the Client. Further, this Agreement and all methodology disclosed by the consultant to the Client shall not be disclosed to any third party other than the client’s legal counsel. Reviews that are written by, with the knowledge of, or at the instruction of Client, Client’s employees, Vendors, Family Members, or Representatives, whether verbal, online, or in print, without Consultant’s express written permission, will be considered a violation of this Confidentiality Agreement. Client acknowledges that Violation of this Confidentiality Agreement will result in termination of the Agreement, forfeit of all services and work products, and bring due the entirety of the remaining expenses and fees through the end of the Agreement Term. In the case of the Consultant’s violation of Confidentiality of Client, the Agreement will terminate with no further recourse to the Client. The Parties understand and agree that this Paragraph is a material provision of this Agreement and that any breach of this Paragraph shall be a material breach of this Agreement, and that each Party would be irreparably harmed by violation of this provision.
24. Cumulative Rights. Any specific right or remedy provided in this Agreement will not be exclusive but will be cumulative of all other rights and remedies. Rights and remedies under this Agreement may be used exclusively by Consultant to enforce the Terms of other Agreements that Consultant may have with Client, if applicable.
25. Chargebacks.
    1. Client acknowledges and agrees that all fees are non-refundable. Client understands and agrees that all fees due and payable as a result of Consultant’s services under this Agreement shall not be prorated or subject to any type of apportionment for any month in which the services halt before completion of the period or commence after the beginning of the period. All fees are due, payable, and must be collected on a calendar month basis. Client shall not charge back any amounts charged to its credit/debit card. There is no reason for a chargeback to ever be filed. Client waives any rights to chargeback fees with its credit/debit card provider and agrees not to dispute, chargeback, or otherwise encumber any payments in any way for any reason. Unnecessary chargebacks are theft and can be prosecuted. If Client feels that its debit/credit card was used fraudulently by Consultant, please contact Consultant for immediate resolution.
    2. If Client claims a chargeback with their credit/debit card provider, then Client shall be liable to Consultant for attorney’s fees incurred in challenging the chargeback.
26. Collection Costs. In the event that Consultant incurs any fees, costs, and/or disbursements in an effort to collect on unpaid fees, in addition to interest on the unpaid balance, Client agrees to reimburse Consultant for these expenses.
27. Dispute Resolution and Choice of Forum.
    1. The parties agree that any dispute, claim, or controversy arising out of or in connection with this Agreement, including the breach, termination, enforcement, interpretation, or validity thereof (“Dispute”), shall be submitted to and finally resolved by arbitration administered by the American Arbitration Association ("AAA") in accordance with the AAA’s Commercial Arbitration Rules then in effect. The seat or legal place of arbitration shall take place in Broward County, Florida, before a single arbitrator who is mutually agreed upon by the parties. The arbitrator must be an attorney, judge, or retired judge licensed to practice law in the State of Florida. The arbitrator shall issue a written award which shall contain, at a minimum, the names of the parties, a summary of the issues in controversy, and a description of the award issued. The arbitrator’s decision shall be final and binding and not appealable to any court. Judgment in conformity with the award rendered by the arbitrator may be entered in any court having jurisdiction thereof. The party initiating the arbitration must bear the costs and fees related thereto.
    2. Despite the above clause 20a., the parties agree that Consultant may, at its sole option (and regardless of whether Consultant is a claimant or respondent) may, choose to submit any Dispute to the state courts of competent jurisdiction sitting in Broward County, Florida, which in that case will have exclusive jurisdiction to determine the Dispute. Each party agrees that a final judgment in any such litigation is conclusive and may be enforced in other jurisdictions by suit on the judgment or in any other manner provided by law.
    3. If Client has already commenced arbitration proceedings in relation to a Dispute before Consultant has commenced court proceedings, it is agreed that, on the demand of Consultant, the arbitration proceedings are to be discontinued within 20 days after Consultant has commenced court proceedings in respect of the Dispute. Consultant must deliver the demand for discontinuance within 10 days of receipt by Consultant from Client of the request for arbitration initiating that arbitration and must commence the court proceedings within 20 days of the demand for discontinuance. It is agreed that, on commencement of the court proceedings by Consultant, any arbitrator already appointed, or to be appointed, will have no jurisdiction in respect to the Dispute. Client will pay all costs incurred in connection with the arbitration proceedings.
    4. Client and Consultant agree that the prevailing party in any Dispute arising hereunder (and regardless of whether determined through an arbitration or litigation proceeding) shall be entitled to an award of its reasonable attorney’s fees and legal costs against the non-prevailing party.
28. Waiver of Jury Trial. EACH PARTY ACKNOWLEDGES AND AGREES THAT ANY CONTROVERSY THAT MAY ARISE UNDER THIS AGREEMENT, INCLUDING ANY EXHIBITS, SCHEDULES, ATTACHMENTS, AND APPENDICES ATTACHED TO THIS AGREEMENT, IS LIKELY TO INVOLVE COMPLICATED AND DIFFICULT ISSUES AND, THEREFORE, EACH SUCH PARTY IRREVOCABLY AND UNCONDITIONALLY WAIVES ANY RIGHT IT MAY HAVE TO A TRIAL BY JURY IN RESPECT OF ANY LEGAL ACTION ARISING OUT OF OR RELATING TO THIS AGREEMENT, INCLUDING ANY EXHIBITS, SCHEDULES, ATTACHMENTS, OR APPENDICES ATTACHED TO THIS AGREEMENT, OR THE TRANSACTIONS CONTEMPLATED HEREBY.
29. Limitation of Liability.
    1. IN NO EVENT SHALL CONSULTANT BE LIABLE TO CLIENT OR TO ANY THIRD PARTY FOR ANY LOSS OF USE, REVENUE, OR PROFIT, OR DIMINUTION IN VALUE, OR FOR ANY CONSEQUENTIAL, INCIDENTAL, INDIRECT, EXEMPLARY, SPECIAL, OR PUNITIVE DAMAGES WHETHER ARISING OUT OF BREACH OF CONTRACT, TORT (INCLUDING NEGLIGENCE), OR OTHERWISE, REGARDLESS OF WHETHER SUCH DAMAGE WAS FORESEEABLE AND WHETHER OR NOT CONSULTANT HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
    2. IN NO EVENT SHALL CONSULTANT’S AGGREGATE LIABILITY ARISING OUT OF OR RELATED TO THIS AGREEMENT, WHETHER ARISING OUT OF OR RELATED TO BREACH OF CONTRACT, TORT (INCLUDING NEGLIGENCE), OR OTHERWISE, EXCEED THE AGGREGATE AMOUNTS PAID TO CONSULTANT, IF ANY, PURSUANT TO THIS AGREEMENT, IN THE YEAR, IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM.
30. Force Majeure. Notwithstanding anything to the contrary contained herein, neither party shall be liable for any delays or failures in performance resulting from acts beyond its reasonable control, including, without limitation, acts of God, acts of war or terrorism, shortage of supply, breakdowns or malfunctions, interruptions or malfunction of computer facilities, or loss of data due to power failures or mechanical difficulties with information storage or retrieval systems, labor difficulties or civil unrest. Notwithstanding the foregoing, in the event of such an occurrence, each party agrees to make a good faith effort to perform its obligations hereunder. The client acknowledges and agrees that the Consultant cannot guarantee that work performed will be error-free (we’re human!), so the Consultant cannot be liable to Client or any third party for damages, including lost profits, lost savings, or other incidental, consequential or special damages. Except as expressly stated in this Agreement, the Consultant expressly disclaims and negates any implied or express warranty of merchantability, any implied or express warranty of fitness for a particular purpose, and any implied or express warranty of conformity to models or samples of services.
31. Agreement Modifications. Client and Consultant agree that the terms and conditions of this Agreement shall constitute the entire Agreement between the parties’ signatory hereto as to the matters set forth herein. Client and Consultant may modify the terms of this Agreement only by executing a written Agreement Addendum, which shall reference this Agreement and shall be executed by the parties’ signatory hereto.
32. Automatic Renewal. At the end of the initial term and all subsequent terms, and subject to the “Termination” provision, this Agreement shall automatically renew for an additional period equal to the initial term, upon the same terms and conditions contained herein (excluding setup fee). To avoid Automatic Renewal, the Client must give Notice to Consultant of Termination at least 30 days prior to Agreement end date.
33. Termination. Upon written Notice, the client may terminate the SEM portion Agreement at any time. The client may terminate the SEO portion of this Agreement at any time upon written 30-day Notice of termination, during which the client will continue to incur all applicable fees according to the fee schedule.The client acknowledges and agrees that all fees, including initial setup fee, once remitted by any means or charged by Credit Card or ACH transaction, are non-refundable. All work items, tangible and online, and access to such, shall remain property of Consultant until the Agreement is Terminated according to the terms herein and the completion of all payments and additional incurred costs. The Consultant may terminate this Agreement at any time, upon written 30-day Notice of termination, during which Consultant will continue to perform services as described herein, and the client will continue to incur all applicable fees according to the fee schedule. Client agrees that Consultant is under no obligation to provide termination instructions as they are detailed herein.
34. Notice. Except where expressly written, All Notices under this Agreement shall be in writing and shall be deemed given only when personally delivered or three (3) days after being sent by prepaid certified or registered U.S. mail to the address of the party to be Noticed as set forth herein or such other address as such party last provided to the other by written Notice. Email is not an acceptable method for giving Notice. Acceptance of Notice by Consultant, by any other means, shall not be deemed a waiver of Client’s responsibility to provide Notice under this Agreement as written.
    1. To Consultant:
       JELY Marketing, LLC.
       66 West Flagler Street Suite 900 Miami, FL 33130

35. Severability. If any provision of this Agreement, or any portion thereof, is held to be invalid and unenforceable, then the remainder of this Agreement shall nevertheless remain in full force and effect.

EXHIBIT A - Please see invoice for Fee Schedule and deliverable details.

More details coming soon.