Social Media Ads
Paid Social Media Advertising Services
Reach the Right Audience With Ads Built to Convert
Paid social media advertising is often confused with organic social media, posting updates, growing followers, staying active in the feed. It’s not the same thing. Paid social means running targeted ads designed to reach specific audiences with measurable outcomes: website traffic, leads, and sales, not likes.
As a paid social media advertising agency, JELY builds campaigns as a strategic marketing channel that supports your broader digital goals, not a side project.
The result: ads that reach the right people at the right moment, with performance you can actually track back to your bottom line.
Why Paid Social?
Boosting a post is a quick way to increase visibility on something you already published, usually with minimal targeting or strategy behind it. A real paid social campaign is different. It involves audience segmentation, creative testing, and ongoing optimization, all built around your actual business objectives.
At JELY, we treat paid social as a full-funnel marketing tool, not a quick way to get more eyeballs. That means:
- Precision targeting: Reach people based on demographics, behaviors, and interests, not just broad audiences.
- Full-funnel integration: Paid social works alongside your SEO and Google Ads efforts to support lead generation and brand growth from every angle.
- Creative that connects: We balance data with an understanding of what actually makes people stop scrolling and pay attention.
- Transparent reporting: You always know what your ad spend is doing and why.
Our Paid Social Process
From Strategy to Scale
Every JELY paid social campaign starts with research, not a rush to spend your budget.
01.
Research and Strategy
We start by understanding your business objectives, target audience, and competitive landscape. We then map out the customer journey before a single dollar goes toward ads.
02.
Audience and Creative
We refine audience segments using platform data and behavioral insights, then guide creative development so your messaging connects with real people, not just an algorithm.
03.
Launch and Targeting
Campaigns go live with tightly structured ad sets built around your marketing goals, so we can see quickly what's working and scale it.
04.
Optimization and Reporting
We continuously monitor performance, test new creative, and adjust targeting and budgets. You get clear, regular reporting on what's working, what isn't, and what we're changing next.
01.
Research and Strategy
We start by understanding your business objectives, target audience, and competitive landscape. We then map out the customer journey before a single dollar goes toward ads.
02.
Audience and Creative
We refine audience segments using platform data and behavioral insights, then guide creative development so your messaging connects with real people, not just an algorithm.
03.
Launch and Targeting
Campaigns go live with tightly structured ad sets built around your marketing goals, so we can see quickly what's working and scale it.
04.
Optimization and Reporting
We continuously monitor performance, test new creative, and adjust targeting and budgets. You get clear, regular reporting on what's working, what isn't, and what we're changing next.
Home Decor and Lifestyle Client
Paid Ads Ads Case Study
With a monthly ad budget of $2,500, this client needed every dollar working hard. Instead of spreading that budget thin across platforms, we focused entirely on Meta ads. The strategy paired sharp targeting with creative that reflected the brand’s Mediterranean lifestyle aesthetic, built to make a modest budget perform like a much bigger one.
Client Background
- Industry: Home decor and lifestyle ecommerce
- Business: A Miami-based boutique offering Mediterranean-inspired home goods, ceramics, tabletop pieces, and apothecary items through their Shopify store
- Goal: Increase online sales and reach new customers through paid social while maintaining a cohesive, on-brand look across every ad
- Platform: Meta Ads (Facebook and Instagram)
Plan & Execution
This client came to JELY with a strong, distinct brand identity but no consistent paid social strategy driving sales. We built a full-funnel Meta ads campaign structure, including:
- Prospecting campaigns targeting home decor and lifestyle audiences based on interest, behavior, and lookalike modeling from existing customers
- Retargeting campaigns for site visitors and cart abandoners, timed around key shopping moments
- Creative built around the brand’s Mediterranean aesthetic, tested across static product shots, lifestyle imagery, and short-form video
- Conversion tracking set up through Meta Pixel and Shopify integration to tie ad spend directly to purchases
Results After 6 Months
- Return on ad spend: 2.2x ROAS over the first 90 days, meaning every $1 spent on Meta ads returned at least $2.20 in revenue
- Cost per purchase: Reduced from $45 to $30 over the first 90 days as targeting and creative were optimized
- Click through rate: Improved from 1.0% to 2.8% following creative testing
- Revenue from paid social: Over 5,000% increase in monthly sales, growing from 1 to 2 sales a month before launch to an estimated 83 purchases a month within 90 days
- New customer acquisition: Approximately 68% of purchases from paid social came from first time customers
Paid social gave this client a consistent, measurable channel for reaching new customers while staying true to the brand’s look and feel.
“We truly want to thank you both for all the work and effort you’ve put into our brand. We’ve personally seen the progress and appreciate everything you’ve done to help us grow.”
Home Decor and Lifestyle Client
Paid Ads Ads Case Study
With a monthly ad budget of $2,500, this client needed every dollar working hard. Instead of spreading that budget thin across platforms, we focused entirely on Meta ads. The strategy paired sharp targeting with creative that reflected the brand’s Mediterranean lifestyle aesthetic, built to make a modest budget perform like a much bigger one.
Client Background
- Industry: Home decor and lifestyle ecommerce
- Business: A Miami-based boutique offering Mediterranean-inspired home goods, ceramics, tabletop pieces, and apothecary items through their Shopify store
- Goal: Increase online sales and reach new customers through paid social while maintaining a cohesive, on-brand look across every ad
- Platform: Meta Ads (Facebook and Instagram)
Plan & Execution
This client came to JELY with a strong, distinct brand identity but no consistent paid social strategy driving sales. We built a full-funnel Meta ads campaign structure, including:
- Prospecting campaigns targeting home decor and lifestyle audiences based on interest, behavior, and lookalike modeling from existing customers
- Retargeting campaigns for site visitors and cart abandoners, timed around key shopping moments
- Creative built around the brand’s Mediterranean aesthetic, tested across static product shots, lifestyle imagery, and short-form video
- Conversion tracking set up through Meta Pixel and Shopify integration to tie ad spend directly to purchases
Results After 6 Months
- Return on ad spend: 2.2x ROAS over the first 90 days, meaning every $1 spent on Meta ads returned at least $2.20 in revenue
- Cost per purchase: Reduced from $45 to $30 over the first 90 days as targeting and creative were optimized
- Click through rate: Improved from 1.0% to 2.8% following creative testing
- Revenue from paid social: Over 5,000% increase in monthly sales, growing from 1 to 2 sales a month before launch to an estimated 83 purchases a month within 90 days
- New customer acquisition: Approximately 68% of purchases from paid social came from first time customers
Paid social gave this client a consistent, measurable channel for reaching new customers while staying true to the brand’s look and feel.
“We truly want to thank you both for all the work and effort you’ve put into our brand. We’ve personally seen the progress and appreciate everything you’ve done to help us grow.”
Platforms We Manage
Meta, LinkedIn, and TikTok
Meta Ads (Facebook and Instagram): Meta’s platforms remain some of the largest advertising environments available, with Facebook and Instagram alone reaching well over 3 billion people combined. We run campaigns here for lead generation, ecommerce sales, and brand awareness, using Meta’s detailed targeting to reach both B2C and select B2B audiences.
LinkedIn Advertising: For reaching decision-makers and professionals, LinkedIn is where B2B lead generation, event promotion, and thought leadership campaigns perform best. We use LinkedIn’s targeting tools to connect with specific industries, job titles, and company sizes.
TikTok Ads: For brands ready to show up with more authentic, creative content, TikTok offers a dynamic space to build awareness and engagement, especially with younger audiences, as part of a broader coordinated paid strategy.
The Expertise Behind Every Campaign
Why Partner With JELY for Paid Social
Your ad spend deserves more than guesswork. At JELY, every paid social campaign is built on research, managed with precision, and optimized continuously, the same standard we hold for our Google Ads and SEO work. We don’t guarantee a specific return on ad spend, because no honest agency can when platform algorithms are constantly shifting.
What we do guarantee is transparency: clear reporting, real strategy, and campaigns built around your actual business goals rather than vanity metrics.
Based in Miami with clients nationwide, JELY brings the same full-funnel thinking to paid social that we bring to every service we offer.