4 Logo Variations Every Business Needs In Its Brand Identity

Most businesses think of their logo as one image. In reality, a strong brand identity needs several logo variations, each built for a different job. The full logo that looks great on a website header will get crushed and unreadable as a favicon. A mark designed for a business card won’t hold up on a […]

Logo File Types Made Simple For Business Owners

You finally have your new logo, and then the folder arrives from the graphic designer. Inside are files labeled PNG, JPG, SVG, PDF, AI, CMYK, RGB, light version, dark version, horizontal, stacked, icon only, and maybe a few names that make you wonder if you are supposed to understand graphic design overnight. Logo file types […]